Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable. Standard results, however, are certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and include more than just links to other sites to help answer a user’s questions Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. High authority links are great, but in my opinion, relevant links win the game every time. Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners.
Is Keyword Research an important player in the game of SEO?
The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. When determining the value of a keyword topic it’s important to understand what it will take to drive traffic for that keyword. Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it’s holding you back…
Google Panda is part of the algo that is specific to the quality of content
You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. ‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The webmasters should make sure that while creating a website, the content should be logical and should consists of those keywords which will help the website to be easily traceable. Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. So, how does Google determine site quality? Google itself recommends that large numbers of links are only generated by unique content with added value for users. In the eyes of the search engine, links are automatically set to great content. They should not be created artificially. Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If your timing and relevance is right, your post could directly show up in search results.
Direct the users to other interesting assets
We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries." The truth about improving website search engine rankings is writing content that people are searching for and actually want to read. Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader. Google does not work only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high in Google.
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Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links at the bottom with a “More on This Subject” type of call to action (CTA). It may seem like this could lead eyes to a direct competitor, but don’t be afraid to break the mold and link to them anyway.
The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page. Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. Professional search marketers don’t submit the URL to the major search engines, but it’s possible to do so. When building your content, it’s important to remember to give the crawlers enough to bite into. A hundred words typically isn’t enough copy for these crawlers to read and understand what the content is about. And this content shouldn’t be stuffed with keywords either, as some search engines (as you’ll learn in later sections) punish websites for keyword stuffing.
Your site speed isn’t important
When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. A clear,direct URL is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on it. In many cases, this can also help your ranking as an added bonus. If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress.