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Is your website too Dynamic for SEO?

When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections. If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. Google’s shifts and tweaks on ranking algorithms are happening more often. What you’ve learn from an SEO competitor analysis may no longer be true after a couple of months. Competitor analysis in SEO is great for getting valuable insights, but it won’t give you a remarkable boost unless you also provide unique value to your visitors. So keep an eye on your competitors, while constantly working on ways to improve UX on your site. Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack.

Stay Away From Established Markets

The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent. Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It’s hard to tell exactly how much your company should invest in this line of marketing. You’d like to have a full-blow SEO campaign so you can run with the “big guys,” but you’re concerned that you just can’t afford it or that you simply can’t dedicate the necessary resources to it.

The Broken Link-Building Method

Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? Google views your site as authoritative when other sites link back to it. It doesn’t want to see a site that is spammy linking back to your site. If you try and manipulate the system, you can get hit with a Google penalty and your site won't rank at all. Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Most SEO consults cover a local area. You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper keywords, you can use several tools to find similar keywords. Using these tools will significantly speed up the process of coming up with long lists of keywords. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal.

Use your meta-tags

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too." Do your maths - its one of the primary resources for this sort of thing.One of the best ways to get links when you’re first starting out is to ask people you know to link to your site from their site using a target keyword as the anchor text -- the text being used as the link to your site. Use your network of customers, partners, vendors, and even friends/family around the world to link to your site, and ask them to link to the right locale site. In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and therefore can show slightly longer titles.) Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI.

Focus on YouTube SEO

Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won’t be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can really get passionate about. Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is the closest grocery store.” The intent behind both searches are different and Google knows it. Typically, people visit Google to help them solve a problem or they’re looking for a specific product. Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany?

Is your website too Dynamic for SEO?

Authority is created over time. It can't be rushed. RankBrain and other machine learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best for another, which makes machine learning very difficult to optimize for. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google’s products, which can’t hurt your discoverability. Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So be sure to stay on top of things and micromanage your site.

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