Most Of The "Solid Information" And "Powerful Strategies" On Internal Linking Are Little More Than Sophisticated-Sounding Prognostication. Still, There'S Some Merit To Theorizing About How Google Ranks And Values The Internal Network Of Linking. Good Link Earning Begins With Quality Content In the era of internet, that gives you a website penalized, great content that people want to read will naturally encourage those people to link to it. Consequently, web users have become habitual to short attention spans and they they have three billion people on this internet have access to the internet. Adding a single search Make it as easy as possible for users to go to the more specific content they want on your site. bar to the top of a website, one which shows up on a website for a website for whatever specific content they want, whenever the urge to search hits them.
Where are you seeing the fastest movement in the SERP's?
Making Your Content Easy To Read And Understand Helps Make It Useful To Your Readers. Some Experts Also Believe That Google Takes Readability Into Account When Ranking Webpages. Get Your Website Reviewed By A Popular And Authoritative Review Site. Unpaid Reviews Are Best Since They Offer Value Customers That Are To Not Swayed By Cash Incentives. You Need To Understand What Keyword Your Target Market Use In Order To Find You. Have A Brainstorm Between You And Your Colleagues And Come Up With A List. Do Not Just Stop There Though Ask You customers, after all they are the ones looking for you! Colorful images, funny pictures and Visual Statics Are Exciting Found Extremely Beneficial In Developing Tempting And Captivating Content. If You Want The Maximum Number Of People To Behold Your Content, Sum Up A Number Of Interesting Images. However, Do Not Make It Looks Like A Photography Blog. Research Other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other's business as well.
"Niche down" approach
So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine. It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. All business websites are different and there is never any ‘One Size Fits All’ solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. So, how does Google determine site quality? So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying to find websites just like yours, that is why it’s so important to optimize your site so they can easily find you. Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive.
Make a concerted effort to keep up with Google Updates
Gaz Hall, a SEO Expert from the UK, said: "Ultimately, SEO done correctly can land your website on the first page of the SERP’s (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the first, and sometimes the second, results page when they’ve done a search. So the first page is where you want to be." There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks. No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization.
Build backlinks
From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. Ifthe Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages. Optimizing the click path pays off for both usability and search engine crawling! The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic channels.
Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order to increase their rankings in a search engine results page (SERP). Creategood content and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about it and share it with others. This is a very naturalistic way of doing link building but still does not provide any guarantees. However, from a search engine standpoint, the ethical way of link building has always been more rewarding.
Measuring Content Quality and User Engagement
There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't assume you're lack of first page success is just because your blog is new. It isrecommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. If you have different sections Google has no problem telling you what you need to do to compete for their Ranking Spots Top, Just Read Their Guide And Do Your Best To Follow Through With Their Recommendations. At One Time, Directories Like DMOZ Were A Good Place To Add Listings And Get Backlinks. However, These Large Web Directories Are Not Really Relevant Anymore.
SEO Is Alive And Well, And Its Just As Powerful As It Ever Was. Link Building Happens When You Manage To Get More Links To Your Website From Other Sites Than Your Competition. In Other Words If The Spiders And Crawlers See That There Is A Link To Your Website In 500 Blogs It Will Increase Your Credibility Compared To A Website That Only Has 10 Links Linking To It. Audit Your Site Using Tools Such As Google'S PageSpeed Insights Or Pingdom'S Speed Test To Quickly Compile A List Of Options To Help Give Your Site a little more zip. You may even need to review your hosting service if it's holding you back ... Though buying links may be A Good Marketing Strategy, Google Is On The Lookout And Cautions Webmasters Against Attempting To Manipulate The System. Do The Main Pages Of The Site Have Enough Content? Do These Pages All Make Use Of Header Tags? A Subtler Variation Of This Is Making Sure The Number of pages on the site with little content is not too high compared to the total number of pages on the site.
Use Semantic Markup To Improve Ranking
Some Sites Have The Same URL For Both Desktop And Mobile Content, But Change Their Format According To User-Agent. In Other Words, Both Mobile Users And Desktop Users Access The Same URL (Ie No Redirects), But The Content / Format Changes Slightly To The User According-Agent. Links Do Not Matter That Much For Ranking In The Featured Snippet When You Already Rank On Page One Of Google. User Experience Is Important To Do not get around the site or the navigation. Use 3-4 internal links on each page, but sure sure they are incorporated naturally within the body of the text. Don ' Google collects user data on your footer or on the other pages ranking decisions to determine where your content pages should be ranked in the organic results of search engines. Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines.
Search For Broken Link Building Opportunities On Wikipedia
For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site). If a site, or specific page, has a lot of backlinks pointing to it, Google then sees this page or site as credible. This is only true, though, if those backlinks are coming from quality, reputable sources, and it’s even better when those sites are relevant to your site. Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. SEO in Driffield is here. The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign of trouble on the horizon. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject.
Canonical URLs for SEO
Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage." Do your maths - its one of the primary resources for this sort of thing.Whenever doing a website redesign, I think it’s so important to reassess the purpose of each page. If you don’t learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your project! Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services. Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove.
Develop your follow-up approach
Create infographics around your industry, at least once every two weeks or even one per month. Infographics can be simple. They don’t have to be full of tons of data or tons of information, but they do have to be interesting and creative. Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal.
An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer?
Add the URL’s of all your social profiles
Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). A crawler is a SearchEngine bot or a Search Engine spider that travels all around the web looking out for new pages ready to be indexed. In this scenario, the web can be considered as an entire country and the spiders/bots of Google stop at every destination to find the new places that have been developed in the country. A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. SEO Allows You To Capture Demand When A Searcher May Not Even Be Familiar With Your Brand Name. Today, Semantic Search Has Evolved Even More, And Search Engines Are Better Than Ever At Understanding Query Context And The Relationships Between Words.
Users searching for your site on Google might not necessarily want to land on your homepage. Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not. Some CMSs allow you to access the same content via multiple URLs if you don’t set them up correctly. This causes issues when search engines don’t know which is the best version to choose. Fortunately, unless you are being spammy, most duplicate content issues don’t cause a site to be penalised. People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or some other type of paid traffic gimmick. When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened over the time since Google discovered your site or page.
Ensure that HTML code is used correctly
External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to publish information about your project. Another major change in recentSEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable. It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain. The more comprehensive and targeted your backlink profile is, the higher you will rank. The best way to build links is to not build links. I’ve worked for companies in the past that don’t have to ask for them, they just flow in from press, customer blogs, their awesome blog posts, etc. If this is an option (and we’ll go over a couple of ways to make it more likely) you’re in a great place.
Use SEO-Friendly URLS
Your Title Tags are far-and-away the most important places to put your keywords. Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their searched-for terms in your title and meta description, they will be more likely to click it. Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go. Backlink indexing is important for SEO. This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year
Use Responsive Design
Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: " Always Add Value. Add value in every blog post, blog comment, social media update and web page. Don’t worry about backlinks or keyword rank. People will read and share your valuable content, and the rest will take care of itself." Do your maths - its one of the primary resources for this sort of thing.You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a person revisit your site, you need to give him reasons to; and, one of which is by providing the site with new and updated content. So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine. Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it, whatever beautiful building you create won’t be as sturdy as you’d like.
Your content marketing campaign will fail unless you integrate SEO
As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). SEO-ing your web content is a great way to generate easy traffic. That being said, you won’t get traffic instantly by writing a few blog posts. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy.
Websites are representations of ideas
You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. Even the creation of one blog post a week will reap you 52 posts over the period of a year. If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. The content on your website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the latest trends and write blog posts that are engaging. Teach your audience how to do something, and always update old content. Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of the deal, agree that you may include a link to your site The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue.
As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised. The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. Make the content flow easily to keep people intrigued and reading. It’s important to make sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news websites. If the website you’re targeting has a lot of links from authoritative sites, then it’s a good sign.
Google recommends quality content
Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. In document analysis, search engines look at whether they find the search terms in important areas of the document—the title, the metadata, the heading tags, and the body of the text. Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings. Now, as you might expectfrom Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another.
Advanced off-page SEO principles
Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and more content to your website it will become more attractive to people seeking out information on your topic and people will be more likely to tell others about your great site. As search engine crawlers visit your site, they will keep encountering new material, which will encourage them to visit more frequently. The more frequently the search engine crawlers visit, the better. Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. Generally speaking, the more QUALITYwebsites that link to you, the better. More website links bring more traffic, and that helps boost your web traffic. More importantly, Google counts every link to your website as a vote of sorts. If you get a lot of good “votes” from other relevant and reputable websites, Google will reward you with higher rankings in the search engine results and you’ll get even more visibility and traffic. Google generates far more traffic than any of the other search engines, including Bing(Microsoft), Yahoo and all the other search engines combined, so being high on the Google search engine results is what it’s all about! There are many reasons why SEO is an important part of your marketing strategy.You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of the products or services you offer and link to your website. Earning links from high domain authority sites (determine this with a tool like Mozbar) is the #1 thing you can do to drive visibility of your site up. When you think about keywords what are they really? It’s an interesting thing to think about isn’t it, for one thing, keywords are usually short and common. Because people won’t often type in long sentences into search engines.
Improve site speed
Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "The addition of internal links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics you want to serve as an authority," Do your maths - its one of the primary resources for this sort of thing.Always remember,“Content is King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address and phone number) on every page of your website – not just your home page or contact page. Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to publish information about your project. Visibility in search engines creates an implied endorsement effect, where searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries
Get People Talking About Your Brand
Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions when using search engines, these websites are going to be looking for content with those same questions – and the assumed answers within. Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost. Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring your web stats, Google Analytics (and products similar to it) have website plugins and add-ons that tremendously expand the reporting capabilities.
SEO is connected to strong sales funnels and often shows a high return on investment (ROI)
Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike. Google is showing Context is King when it comes to indexing people in Google's Index.
When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections. If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. Google’s shifts and tweaks on ranking algorithms are happening more often. What you’ve learn from an SEO competitor analysis may no longer be true after a couple of months. Competitor analysis in SEO is great for getting valuable insights, but it won’t give you a remarkable boost unless you also provide unique value to your visitors. So keep an eye on your competitors, while constantly working on ways to improve UX on your site. Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack.
Stay Away From Established Markets
The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent. Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It’s hard to tell exactly how much your company should invest in this line of marketing. You’d like to have a full-blow SEO campaign so you can run with the “big guys,” but you’re concerned that you just can’t afford it or that you simply can’t dedicate the necessary resources to it.
The Broken Link-Building Method
Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? Google views your site as authoritative when other sites link back to it. It doesn’t want to see a site that is spammy linking back to your site. If you try and manipulate the system, you can get hit with a Google penalty and your site won't rank at all. Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Most SEO consults cover a local area. You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper keywords, you can use several tools to find similar keywords. Using these tools will significantly speed up the process of coming up with long lists of keywords. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal.
Use your meta-tags
Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too." Do your maths - its one of the primary resources for this sort of thing.One of the best ways to get links when you’re first starting out is to ask people you know to link to your site from their site using a target keyword as the anchor text -- the text being used as the link to your site. Use your network of customers, partners, vendors, and even friends/family around the world to link to your site, and ask them to link to the right locale site. In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and therefore can show slightly longer titles.) Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI.
Focus on YouTube SEO
Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won’t be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can really get passionate about. Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is the closest grocery store.” The intent behind both searches are different and Google knows it. Typically, people visit Google to help them solve a problem or they’re looking for a specific product. Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany?
Is your website too Dynamic for SEO?
Authority is created over time. It can't be rushed. RankBrain and other machine learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best for another, which makes machine learning very difficult to optimize for. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google’s products, which can’t hurt your discoverability. Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So be sure to stay on top of things and micromanage your site.
